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March 22, 2009

In New York on March 30? Drop by

rethink-home-promo Curmudgeonly hermit that I am, I don’t often leave my Pacific Northwest aerie and venture out into the wider world (unless you count the Eastside as the wider world, which I don’t). But next Monday, March 30, New York City will be blessed by my mysterious presence, as I participate in a panel at the Advertising Research Foundation’s annual convention, re:think, at the Marriot Marquis.

The name of my session is “Maximizing the Value of Your Digital Media Measurement Strategies”, and is on Monday 3/30 at 3pm. I’ll be joined by some smart folks from the world of online audience & campaign measurement from Carat Digital, Mullen, RAPP and Datran Media.

If you want to come along and and heckle, the nice folks at Datran have kindly sponsored some free passes (just for this session, not the entire event) – you can register for one here. Alternatively, if you’re in New York at that time, and would like to meet up, drop me a line – I’ll be around until the end of the day on Tuesday.

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March 12, 2009

adCenter Analytics beta closing: Goodbye, Gatineau

red-sunset-casey1 If you’re an adCenter Analytics (ACA) beta customer, or you’ve read my colleague Mel’s posting over on the adCenter Community site, you’ll know that we’ve decided to close the ACA beta program at the end of the year.

In some senses, this is a sad day for me, since ACA (then known as Gatineau) was the first project I worked on when I came to Microsoft back in 2006, and even though I moved off it early last year, I’ve stayed in close contact with the ACA team since. But in assessing my own reaction to this news, it’s important to separate out the damage to my ego from a more level-headed assessment of this news. And in the latter regard, I’m full of optimism.

I know from the time I spent on the project and from talking to the team since that we have learned a great deal about the kinds of analytical capabilities that we need to provide throughout our ad platform to enable our advertisers and publishers to get the best value out of working with us. And let me be clear: analytics is tremendously important. But this announcement reflects a conclusion that we’ve come to that, for us, providing analytics in the form of a standalone tool like ACA doesn’t present the best value or utility for our customers.

Of course, it’s not my place to be making ad hoc pronouncements about our analytics product strategy, especially not at a moment like this; so I’ve probably said enough already. But I’d like to add my personal thanks to all of you who took the time to try out ACA and provide us with valuable feedback and ideas. Hopefully we provided some value for you along the way.

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March 07, 2009

Expert help for my new job

My new job is going splendidly so far, thanks for asking – and I’m already busy enough to have to be making excuses about a lack of posts. But how could I hope to succeed without the excellent advice of some of the finest minds in technology and business?

First, xkcd offers a helpful primer on the distinction between causation and correlation:

And then today Scott Adams weighs in on the new power that I will wield:

dilbert_pie

A return to more weighty subjects will occur soon, I promise :-)

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