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April 24, 2007

The stupidest web analytics app ever? Perhaps not.

When I first came across 3D Live Stats my first reaction was to groan at yet another over-wrought method for conveying (I use that term loosely) web analytics data. The conceit here is that your traffic is shown as rays of light emerging from a rotating globe, whilst your search keywords float across the screen. It's sort of like a cross between the Wrath of Khan and the Star Wars credits.

However, I'm prepared to give 3D Live Stats the benefit of the doubt, since their app is designed to hang in reception areas and on the walls of the offices of company CEOs, to  give web data (or any other data, apparently) the glamour of a "Hollywood Movie" (according to their site). Since it's always a challenge to get the high-ups at a company engaged with web analytics data, this may be a good thing. And at least it's less ridiculous than VisitorVille.

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