AI and The Electrification of Marketing

Reading Time: 5 minutes

At the end of the nineteenth century, electricity was starting to have a profound effect on the world. As dramatized in the excellent novel The Last Days of Night, Thomas Edison battled with George Westinghouse (the latter aided by Croatian genius/madman Nikola Tesla) for control over the burgeoning market for electricity generation and supply. The popular symbol of the electrical revolution is of course Edison’s famous light bulb, but almost more important was the humble electric motor.

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Wading into the Google Secure Search fray

Reading Time: 3 minutes

There’s been quite the hullabaloo since Google announced last week that it was going to send signed-in users to Google Secure Search by default. Back when Google first announced Secure Search in May, there was some commentary about how it would reduce the amount of data available to web analytics tools. This is because browsers … Read more

Google adds rank information to referral URLs

Reading Time: 2 minutes

An interesting post on the official Google Analytics blog from Brett Crosby appeared last week, in which he announced that Google is to start introducing a new URL format in its referring click-through URLs for organic (i.e. non-paid) results. From Brett’s post: Starting this week, you may start seeing a new referring URL format for … Read more