The demise of cookies has been long foretold. Ever since they were invented in 1994, questions have been raised over their privacy implications and potential misuse; yet they have persisted, unloved but indispensable. However, it seems like the death knell has at last sounded for third-party cookies, with both Apple and Google finally taking concrete steps to rein in their use. But given that third-party cookies and mobile Ad IDs still underpin a huge amount of the web and its economics, what will life be like without them? And more importantly, will it actually be better than it was before?
Read moreNot dead yet: The long goodbye of third-party cookies