The demise of cookies has been long foretold. Ever since they were invented in 1994, questions have been raised over their privacy implications and potential misuse; yet they have persisted, unloved but indispensable. However, it seems like the death knell has at last sounded for third-party cookies, with both Apple and Google finally taking concrete steps to rein in their use. But given that third-party cookies and mobile Ad IDs still underpin a huge amount of the web and its economics, what will life be like without them? And more importantly, will it actually be better than it was before?
A side-effect of all the time I spend breathing the rarified alpine air of the CDO community is that my SQL skills have become rather rusty. So I’ve been intrigued by the idea of using the code-generation capabilities of tools like ChatGPT and Bard to write SQL for me. But how good is the current crop of LLMs at creating SQL code that not only works, but generates the insight you’re actually looking for? I decided to find out.