Hulu hullabaloo

Reading Time: 3 minutes

I’ve just received my invite into the Hulu private beta. For those of you who don’t know what Hulu is, it’s the joint venture between NBC Universal and News Corp to provide streaming episodes from the NBC and FOX networks (including the likes of The Office, Heroes, The Simpsons and so on) as well as clips … Read more

Yahoo launches SmartAds

Reading Time: < 1 minute

Yahoo has put a funky name to their targeted ads service – SmartAds, and has added some extra juice. Yahoo’s been strong in demographic and behavioral targeting for some time – they have a significant team working on it – but SmartAds is new for a couple of reasons: It allows targeted ad delivery based … Read more

Bring the love back

Reading Time: < 1 minute

I’m a sucker for a nice little TV short, and this amused me at the same time as giving me that glow you get when the behemoth of a company you work for does something cool: The Break UpUploaded by geertdesager My favorite line from this is when the guy says, “Know you? Sweetheart, I know everything … Read more

Online ad serving 101

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Do you know how online ad serving works? Are you familiar with the difference between a publisher-side ad server and an advertiser (or third-party) ad server? No? Then read this excellent article on the topic by my colleague and ad industry veteran Eric Picard. The article’s actually an updated version of one that he wrote … Read more

Second Life

Reading Time: 2 minutes

Have just finished watching a very short Channel 4 programme about Second Life – featuring a woman who not only makes a healthy living selling jewellery, flowers and all sorts of other stuff inside the ‘game’, but also met her husband (rendered on-line as a rather trendy-looking blue metallic robot, rendered in real-life as a … Read more

How’s your brand memory?

Reading Time: < 1 minute

Interesting study by "art-technology-philosophy group of basket weaving enthusiasts and theory do-it-yourselfers" (their words) monochrom into brand recall – they asked 25 people to draw various well-known brand logos from memory. The results are interesting, particularly for brands (such as BP, Adidas, Philips & Eskimo/Algida/Walls) who have changed their logos of late. How well would … Read more