AdSense becomes a content delivery network

Reading Time: 2 minutes

In a move that I predicted on this blog 18 months ago (ok, really I just called out that a colleague had predicted it, but I shall take my prognostication credits where I can), Google has announced that it’s going to be using the AdSense network to distribute new episodes (I suppose you could use … Read more

Online Advertising Business 101, Part I – The Online Advertising Value Chain

Reading Time: 7 minutes

When you spend as much time as I do examining the workings of the online ad industry, it’s easy to forget that, to many people, it really is pretty opaque. Not only is it characterized by some of the most complex and scalable technology in the world, but it also has its own, pretty unique, … Read more

Advertising on the BBC

Reading Time: 2 minutes

As anyone who has spent any time in the UK will know, the BBC is a safe haven from that most grubby of industries, advertising. It’s enshrined in the BBC’s charter. But the BBC’s ban on advertising only applies to the UK (where anyone who owns a TV has to pay a $300 licence fee … Read more

What will Google do next with Google Analytics?

Reading Time: 5 minutes

So I’m a little late with my obligatory post-E-metrics blog post; my excuse is that I flew straight from San Francisco to Mexico for a vacation, and have just made it back. A fixed presence at E-metrics summits these days is our good friend, Google – in fact, this year, both Google Analytics and Google … Read more

Wow, that was quick: IndexTools is free already

Reading Time: < 1 minute

Less than a week after announcing that Yahoo! is to buy his company, Dennis Mortensen has announced that Yahoo! will be making IndexTools free to all customers, so long as they sign a new Yahoo! agreement. Those guys aren’t hanging around! The chatter here at Microsoft is about about what’s likely to be that agreement. … Read more

Way to go, Dennis: Yahoo! acquires IndexTools

Reading Time: 2 minutes

Well, it’s turning out to be quite the week for Web Analytics industry news. First we had Coremetrics’s $60m cash injection; now we have the news that Yahoo! has agreed to buy IndexTools. Let me start out by sending my congratulations to Dennis Mortensen and the team at IndexTools, who have come from nowhere to … Read more

Clifton leaves Google; Coremetrics gets $60m; Webtrends gets new CEO

Reading Time: < 1 minute

Well, it’s been a busy Web Analytics weekend. First I read an interview with the recently departed heard of Google Analytics in Europe, Brian Clifton, over on Mel Carson’s blog. Brian is returning to his roots at Omega DM (the analytics/marketing consultancy he founded). Mel has captured Brian’s thoughts well in his post, so I … Read more

Phorm over function

Reading Time: 4 minutes

There’s been plenty of buzz (more of the angry hornet variety rather than the just-inhaled-a-lungful-of-dope variety) about Phorm of late, precipitated by a press release that the company put out on Feb 14 in the UK, announcing partnerships with three major UK ISPs to provide a system “…which ensures fewer irrelevant adverts and additional protection … Read more

News, news, news…

Reading Time: 2 minutes

Sigh. Blog post topics seem to be like buses – you wait ages for one to come along, and then three come along all at once. Actually, I’ve got four things to post about, but I’m going to leave two until after the weekend. Here are the other two. Funnily enough, they’re related – both … Read more