The Electrification of Marketing

At the tail end of the nineteenth century, electricity was starting to have a profound effect on the world. As dramatized in the excellent novel The Last Days of Night, and shortly in the forthcoming film The Current War, Thomas Edison battled with George Westinghouse (the latter aided by Croatian genius/madman Nikola Tesla) for control over the burgeoning market for electricity generation and supply. The popular symbol of the electrical revolution is of course Edison’s famous light bulb, but perhaps almost more important was the humble electric motor.

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