Webtrends gobbles up Clickshift

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A couple of days late on this one, but today’s (well, Monday’s, technically) market consolidation news is that Webtrends has acquired Clickshift, purveyor of paid search bid management software (as a service, natch).

This acquisition nicely fleshes out Webtrends’ solution set, allowing them to compete across the board with Omniture and WebSideStory who both have bid management tools built into their analytics solutions. And now they can become a partner of our adCenter product, too.