Online Advertising Business 101, Part I – The Online Advertising Value Chain

Reading Time: 7 minutes

When you spend as much time as I do examining the workings of the online ad industry, it’s easy to forget that, to many people, it really is pretty opaque. Not only is it characterized by some of the most complex and scalable technology in the world, but it also has its own, pretty unique, … Read more

Wow, that was quick: IndexTools is free already

Reading Time: < 1 minute

Less than a week after announcing that Yahoo! is to buy his company, Dennis Mortensen has announced that Yahoo! will be making IndexTools free to all customers, so long as they sign a new Yahoo! agreement. Those guys aren’t hanging around! The chatter here at Microsoft is about about what’s likely to be that agreement. … Read more

Phorm over function

Reading Time: 4 minutes

There’s been plenty of buzz (more of the angry hornet variety rather than the just-inhaled-a-lungful-of-dope variety) about Phorm of late, precipitated by a press release that the company put out on Feb 14 in the UK, announcing partnerships with three major UK ISPs to provide a system “…which ensures fewer irrelevant adverts and additional protection … Read more

News, news, news…

Reading Time: 2 minutes

Sigh. Blog post topics seem to be like buses – you wait ages for one to come along, and then three come along all at once. Actually, I’ve got four things to post about, but I’m going to leave two until after the weekend. Here are the other two. Funnily enough, they’re related – both … Read more