## AdSense becomes a content delivery network

In a move that I predicted on this blog 18 months ago (ok, really I just called out that a colleague had predicted it, but I shall take my prognostication credits where I can), Google has announced that it’s going to be using the AdSense network to distribute new episodes (I suppose you could use … Read more

When you spend as much time as I do examining the workings of the online ad industry, it’s easy to forget that, to many people, it really is pretty opaque. Not only is it characterized by some of the most complex and scalable technology in the world, but it also has its own, pretty unique, … Read more

## Clifton leaves Google; Coremetrics gets \$60m; Webtrends gets new CEO

Well, it’s been a busy Web Analytics weekend. First I read an interview with the recently departed heard of Google Analytics in Europe, Brian Clifton, over on Mel Carson’s blog. Brian is returning to his roots at Omega DM (the analytics/marketing consultancy he founded). Mel has captured Brian’s thoughts well in his post, so I … Read more

## Just what the world needs: another web analytics tool

I’m amazed and kind of impressed that there are still people out there who want to get into the web analytics business. After all, it’s not like there aren’t plenty of tools to choose from. And the challenges of making money from web analytics are well documented (by me, anyway). So I applaud Elie El … Read more