Hand-crafted data visualization

If you’re a big brand advertiser and you need to get your high-up marketing execs excited about web analytics, what can you do?

Well, one thing you can do is pay someone to build you a really funky interface for your web analytics data:

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Much in the vein of 3D Site Stats, this type of ‘analytics’ is designed more for entertainment/engagement than serious analytics. It’s created by German agency Scholtz & Volkmer, and is up for an award at this year’s Cannes Lions festival. It has some quite nice visual features (like highlighting a particular data line when you hover over the ‘person’ representing a part of the site or audience), but its best feature is only revealed when you press (and hold, for about 20 seconds) the D key on the keyboard. Heh.

Funnily enough, Webtrends hired Coke’s former interactive marketing VP, Tim Kopp, as their VP of marketing in January. I wonder if Tim had anything to do with this project?

4 thoughts on “Hand-crafted data visualization

  1. How on earth did you find the hidden D key feature? I have music playing all day long in the background, maybe it has been found that it makes analyzing data easier? 😉
    I do wonder if Flash is/will be the tool of choice for displaying complex web analytics data. Slice/dice/segment data in the hope of finding trends and patterns.
    Cheers,
    Michael

  2. Call me boring, but I’d prefer to see the data in a plain ole spreadsheet. But you know the worst part? I can’t even *get* the data because the “export” button is busted.

  3. Visualization: Coca-Cola

    If youre a big brand advertiser and you need to get your high-up marketing execs excited about web analytics, what can you do?
    Well, one thing you can do is pay someone to build you a really funky interface for your web analytics data.
    Source:…

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