Hand-crafted data visualization
If you're a big brand advertiser and you need to get your high-up marketing execs excited about web analytics, what can you do?
Well, one thing you can do is pay someone to build you a really funky interface for your web analytics data:
Much in the vein of 3D Site Stats, this type of 'analytics' is designed more for entertainment/engagement than serious analytics. It's created by German agency Scholtz & Volkmer, and is up for an award at this year's Cannes Lions festival. It has some quite nice visual features (like highlighting a particular data line when you hover over the 'person' representing a part of the site or audience), but its best feature is only revealed when you press (and hold, for about 20 seconds) the D key on the keyboard. Heh.
Funnily enough, Webtrends hired Coke's former interactive marketing VP, Tim Kopp, as their VP of marketing in January. I wonder if Tim had anything to do with this project?
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How on earth did you find the hidden D key feature? I have music playing all day long in the background, maybe it has been found that it makes analyzing data easier? ;-)
I do wonder if Flash is/will be the tool of choice for displaying complex web analytics data. Slice/dice/segment data in the hope of finding trends and patterns.
Cheers,
Michael
Posted by: Michael Whitaker | June 19, 2007 at 03:53 PM
Definitely the coolest thing I've seen for analytics in awhile. And yes, the D key is a great easter egg! Thanks for sharing Ian.
Posted by: EricB | June 19, 2007 at 09:13 PM
Call me boring, but I'd prefer to see the data in a plain ole spreadsheet. But you know the worst part? I can't even *get* the data because the "export" button is busted.
Posted by: June Dershewitz | June 20, 2007 at 10:52 AM