The Electrification of Marketing

At the tail end of the nineteenth century, electricity was starting to have a profound effect on the world. As dramatized in the excellent novel The Last Days of Night, and shortly in the forthcoming film The Current War, Thomas Edison battled with George Westinghouse (the latter aided by Croatian genius/madman Nikola Tesla) for control over the burgeoning market for electricity generation and supply. The popular symbol of the electrical revolution is of course Edison’s famous light bulb, but perhaps almost more important was the humble electric motor.

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6 steps to building your Marketing Data Strategy

Your company has a Marketing Strategy, right? It’s that set of 102 slides presented by the CMO at the offsite last quarter, immediately after lunch on the second day, the session you may have nodded off in (it’s ok, nobody noticed. Probably). It was the one that talked about customer personas and brand positioning and … Read more

Big (Hairy) Data

My eye was caught the other day by a question posed to the “Big Data, Low Latency” group on LinkedIn. The question was as follows: “I’ve customer looking for low latency data injection to hadoop . Customer wants to inject 1million records per/sec. Can someone guide me which tools or technology can be used for … Read more