Microsoft buys DeepMetrix

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In a move that should generate no surprise whatsoever, Microsoft has announced that it is acquiring DeepMetrix, a Canadian web analytics firm. It’s an obvious (and sensible) move to counter the activities of Google, whose own product, Google Analytics, is a useful adjunct to Google Adwords  – as well as having caused the biggest shake-down … Read more

SiteCatalyst vs. WebAbacus interfaces

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As part of our research to find ways to improve the WebAbacus interface, we’ve been taking a look at some of our competitors’ latest offerings. Today, my colleague Sebastien took us through Omniture SiteCatalyst 12. Here’s a (fairly unstructured) summary of his findings. I’ll probably write this up as a proper document in due course. … Read more

More change…

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Only a week after the event, but I learn today that Omniture is preparing to IPO and that Coremetrics has bought IBM SurfAid Analytics. The Omniture IPO I could see coming, but the Coremetrics/IBM announcement is more of a curveball. However, given Coremetrics’ focus on the e-commerce sector and IBM’s strength in the field (with … Read more

PersonalWeb

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Following a $40m funding round, Claria, previously known as Gator and notorious peddlers of adware, have launched a new product called PersonalWeb, which is an automatic personalised desktop (the user has to install a plug-in), which monitors your browsing habits and creates a desktop which contains links to your favourite stuff. It’ll be a competitor … Read more

WebTrends Analytics 8

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Perhaps not the most exciting post for my brand new blog, and perhaps I should be extolling the virtues of WebAbacus rather than name-checking a competitor, but I happened upon WebTrends Analytics 8 today, which is at the core of their new MarketingLab poduct. Version 8 seems to be much of the same-old, same-old from … Read more