The $64,000 question (actually,$64,000 is a very low price to put on the value of this question) in online marketing response analysis is whether data from your ad server or your own site is better for understanding the effectiveness of your online (and possibly off-line) marketing. My colleague, Brendan Riordan-Butterworth, recently sent me an … Read more

## Into the den

Was intrigued and amused to see an ex-colleague of mine, Steve Johnston, on the BBC programme Dragon’s Den on Thursday night, pitching his StoryCode start-up. Steve was admirably sanguine about the moderate savaging he got on the show – at least his idea was deemed interesting enough to get one of the four or so 15-minute … Read more