The Unreliable World of Digital Marketing Analytics
Had an interesting conversation with one of my team today – our lead software developer, Matt, with whom I’ve worked for the last six years, and who’s become a good friend during that time. For reasons that will become apparent in due course, we were discussing Matt’s career and how he could expand his responsibilities … Read more
Interesting study by "art-technology-philosophy group of basket weaving enthusiasts and theory do-it-yourselfers" (their words) monochrom into brand recall – they asked 25 people to draw various well-known brand logos from memory. The results are interesting, particularly for brands (such as BP, Adidas, Philips & Eskimo/Algida/Walls) who have changed their logos of late. How well would … Read more
Perhaps not the most exciting post for my brand new blog, and perhaps I should be extolling the virtues of WebAbacus rather than name-checking a competitor, but I happened upon WebTrends Analytics 8 today, which is at the core of their new MarketingLab poduct. Version 8 seems to be much of the same-old, same-old from … Read more