Digital Analytics

Following on from my previous post on this topic, I’m amused to see this innovative application of data visualization via Juice Analytics. I sure could have done with this when my own daughter was younger (now, at 19 months, her daily schedule is something that you can actually keep in your head without needing to … Read more

Interesting to read of the launch of Browzar, a web browser (actually, a wrapper for the IE HTML rendering component in Windows) which doesn’t store auto-complete info, browsing history, or (most significantly) persistent cookies. So another blow for the web analytics industry – though I predict that Browzar will remain a relatively minor player in … Read more

Eric Peterson has an interesting post on his blog about a couple of ideas he’s had for measuring ‘Web 2.0’ usage – by which he means sites that use AJAX for in-page events, and (in particular) mashup other apps or web services. Essentially, Eric suggests two methods: Web service apps (e.g. Google Maps) implement the ability to … Read more

In a move that should generate no surprise whatsoever, Microsoft has announced that it is acquiring DeepMetrix, a Canadian web analytics firm. It’s an obvious (and sensible) move to counter the activities of Google, whose own product, Google Analytics, is a useful adjunct to Google Adwords  – as well as having caused the biggest shake-down … Read more

As part of our research to find ways to improve the WebAbacus interface, we’ve been taking a look at some of our competitors’ latest offerings. Today, my colleague Sebastien took us through Omniture SiteCatalyst 12. Here’s a (fairly unstructured) summary of his findings. I’ll probably write this up as a proper document in due course. … Read more

Only a week after the event, but I learn today that Omniture is preparing to IPO and that Coremetrics has bought IBM SurfAid Analytics. The Omniture IPO I could see coming, but the Coremetrics/IBM announcement is more of a curveball. However, given Coremetrics’ focus on the e-commerce sector and IBM’s strength in the field (with … Read more

Following a $40m funding round, Claria, previously known as Gator and notorious peddlers of adware, have launched a new product called PersonalWeb, which is an automatic personalised desktop (the user has to install a plug-in), which monitors your browsing habits and creates a desktop which contains links to your favourite stuff. It’ll be a competitor … Read more

Perhaps not the most exciting post for my brand new blog, and perhaps I should be extolling the virtues of WebAbacus rather than name-checking a competitor, but I happened upon WebTrends Analytics 8 today, which is at the core of their new MarketingLab poduct. Version 8 seems to be much of the same-old, same-old from … Read more