The demise of cookies has been long foretold. Ever since they were invented in 1994, questions have been raised over their privacy implications and potential misuse; yet they have persisted, unloved but indispensable. However, it seems like the death knell has at last sounded for third-party cookies, with both Apple and Google finally taking concrete steps to rein in their use. But given that third-party cookies and mobile Ad IDs still underpin a huge amount of the web and its economics, what will life be like without them? And more importantly, will it actually be better than it was before?
If you’re a CDO (in either name or responsibility), chances are you’ve had to write a data strategy. If you haven’t, you may feel that everything would go much more smoothly if you were able to pull it out of your bag and wave it in the face of every naysaying executive stakeholder who dares to question your work, with a righteous cry of, “it’s in the data strategy!” Sadly, naysayers are not so easily swayed. But there are some things you can do to at least raise the chances of your data strategy causing the C-suite to fall gratefully in line.