Google’s Ban on Third-party Cookies Could Actually Harm User Privacy

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There was quite a lot of coverage earlier this month when Google announced that they would be phasing out support for third-party cookies in Chrome within the next two years. The stock price of firms like Criteo, which rely heavily on third-party cookie data for their core business, dipped sharply. The general consensus has been that this was a welcome move in terms of user privacy – but nixing third-party cookies could actually harm user privacy, by making it harder to identify irresponsible sharing of user data.

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