WikiSeek – new Wikipedia search engine

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Via an article on TechCrunch, I learn that a new search engine front-end for Wikipedia, WikiSeek, has just launched. Major features are: Nice, Google/Live-style results page (rather than the crappy results page that the Wikipedia search produces) Results from Wikipedia itself and referenced Wikipedia sources only A tag cloud of results (though am I alone … Read more

A true picture of marketing effectiveness

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There’s an interesting article in Advertising Age about a new system that Starcom are deploying to build a complete picture of marketing effectiveness, including combining the effect of multiple exposures to marketing over time. The project sounds similar to one I undertook in my WebAbacus days with Eric Picard (then with Bluestreak) and Carat Interactive … Read more

Webtrends gobbles up Clickshift

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A couple of days late on this one, but today’s (well, Monday’s, technically) market consolidation news is that Webtrends has acquired Clickshift, purveyor of paid search bid management software (as a service, natch). This acquisition nicely fleshes out Webtrends’ solution set, allowing them to compete across the board with Omniture and WebSideStory who both have … Read more

Whither the page view?

Reading Time: 4 minutes

There’s an amusing graphic on Steve Rubel’s Micro Persuasion blog lamenting the demise of the page view (1994 – 2010, says Steve). Steve highlights the fact that, as web applications move beyond the traditional ‘page by page’ model, utilizing technology like Ajax and Flash, the page view – which, together with the click, is the cornerstone of … Read more

Google’s Website Optimizer

Reading Time: 2 minutes

Yesterday at the E-metrics Summit in Washington DC, Google launched a new service under their Adwords brand, called Google Website Optimizer. It’s an automated A/B testing/optimization tool for Adwords advertisers to enable them to maximize the conversion rates they get from the keyword campaigns. In essence, the system allows you to test the effect of … Read more

SalesGenius

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Via a post on Stowe Boyd’s blog, Genius.com‘s SalesGenius is brought to my attention. At first glance, I thought this was just another bulk e-mail marketing tool with post-click web analytics built in, but they’re doing something slightly more interesting here, by tracking the clicks from e-mails sent by company sales reps and then presenting … Read more

Which is better for analysing your marketing campaign: data from your ad server, or data from your site?

Reading Time: 3 minutes

The $64,000 question (actually, $64,000 is a very low price to put on the value of this question) in online marketing response analysis is whether data from your ad server or your own site is better for understanding the effectiveness of your online (and possibly off-line) marketing. My colleague, Brendan Riordan-Butterworth, recently sent me an … Read more