Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?
The 2010s were a big decade for Chief Data Officers: from a standing start ten years ago, CDO has risen to become an indispensable C-suite role, with almost two thirds of Fortune 500 organizations hiring one.
But the role of CDO, especially outside the US, is still poorly defined, and CDOs are frequently not set up for success within their organizations. Is the job a poisoned chalice?