Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?
It’s been a busy couple of years here at Microsoft. For the dwindling few of you who are keeping track, at the beginning of 2012 I took a new job, running our “Big Data” platform for Microsoft’s Online Services Division (OSD) – the division that owns the Bing search engine and MSN, as well as … Read more
Some interesting news today: Google has fully launched the cloud-based BigQuery service that it first previewed last November. From the website: Google BigQuery is a web service that lets you do interactive analysis of massive datasets—up to billions of rows. Scalable and easy to use, BigQuery lets developers and businesses tap into powerful data analytics … Read more
It’s usually my lovely wife who blogs about jewelry, and me who blogs about charts and data, but today the tables are turned – well, almost. Wieden+Kennedy London has come up with a range of designer necklaces which celebrate the beauty of data, under the name Plot. The necklaces use charts of thirty years of … Read more
This, as it turns out: Ah, Mrs Thomas, you know me too well. The only problem with it is that it’s just too perfect to actually eat. As you’ll have no doubt already worked out just by looking at it, it’s made of 70% milk, 20% dark and 10% white chocolate. From the wonderful … Read more
Those smarty-smart smart people at Stanford (which gave us Sergey and Larry, Sun, and, ahem, Jerry) have developed some software to make it possible to insert dynamic images or videos inside the environment of another video. I’m not talking about pre-rolls, post-rolls or overlays here; the inserted images/movies (which could of course be ads) are … Read more
This will cheer you up – the world’s first Excel-based music video (I kid you not): [Via adfreak]
From xkcd. How true.
My old friend and co-émigré Bruce Nash has put together a great presentation about how tomorrow’s election will unfold, in terms of when the TV networks will call each of the states. From Bruce’s model, it looks like it’ll be all over bar the shouting by around 8pm Pacific – so if you’re on the … Read more
With Microsoft’s (sort of) biennial PDC on the horizon, my mind (and the minds of many of my colleagues) turns to our cloud computing efforts, which will have their coming-out party in Los Angeles at the end of the month. Like anybody else here at Microsoft, there’s little specific that I can say about these … Read more