Building the Perfect Display Ad Performance Dashboard, Part I – creating a measurement framework

Reading Time: 4 minutes

There is no shortage of pontification available about how to measure your online marketing campaigns: how to integrate social media measurement, landing page optimization, ensuring your site has the right feng shui to deliver optimal conversions, etc. But there is very little writing about the other side of the coin: if you’re the one selling … Read more

Nicely executed retargeting opt-out (for a change)

Reading Time: 2 minutes

Retargeting (sometimes called remessaging or remarketing) has taken off in a big way, recently – Google introduced the feature into AdWords earlier this year, and a host of other players are in the game. Consequently, the interwebs now abound with commentary on the rather spooky nature of the technology, with people being “followed around” the … Read more

Wanna work for me?

Reading Time: 1 minute

Have a passion for data? Think yourself something of a BI/analytics guru? Does your heart sing whenever you see a well-turned chart (and your toes curl whenever you see something like this)? Looking for a new gig worthy of your exceptional talents? If so, then I might just have the perfect opportunity for you. I’m … Read more

Group Product Manager, Yield BI & Reporting

Reading Time: 2 minutes

Display Monetization Group, Microsoft Advertising Bellevue, Washington The Display Monetization Group is accountable for improving the yield of Microsoft’s online Display advertising offerings across our owned & operated properties (MSN, Windows Live and so on) and the Microsoft Media Network. A core function within the team is Yield Business Intelligence – providing data and reporting … Read more

What’s another word for “Web Analytics”?

Reading Time: 2 minutes

For as long as I’ve been involved with the field, the term “Web Analytics” has never felt like the very best way to describe, well, Web Analytics – it’s somewhat limiting in many ways (the “Web” part doesn’t help there), and the “Analytics” bit does seem a bit, well, geeky.But another, better, term has never … Read more

Data is (are?) Beautiful

Reading Time: 1 minute

It’s usually my lovely wife who blogs about jewelry, and me who blogs about charts and data, but today the tables are turned – well, almost. Wieden+Kennedy London has come up with a range of designer necklaces which celebrate the beauty of data, under the name Plot. The necklaces use charts of thirty years of … Read more