Nicely executed retargeting opt-out (for a change)

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Retargeting (sometimes called remessaging or remarketing) has taken off in a big way, recently – Google introduced the feature into AdWords earlier this year, and a host of other players are in the game. Consequently, the interwebs now abound with commentary on the rather spooky nature of the technology, with people being “followed around” the … Read more

Wanna work for me?

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Have a passion for data? Think yourself something of a BI/analytics guru? Does your heart sing whenever you see a well-turned chart (and your toes curl whenever you see something like this)? Looking for a new gig worthy of your exceptional talents? If so, then I might just have the perfect opportunity for you. I’m … Read more

Group Product Manager, Yield BI & Reporting

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Display Monetization Group, Microsoft Advertising Bellevue, Washington The Display Monetization Group is accountable for improving the yield of Microsoft’s online Display advertising offerings across our owned & operated properties (MSN, Windows Live and so on) and the Microsoft Media Network. A core function within the team is Yield Business Intelligence – providing data and reporting … Read more

What’s another word for “Web Analytics”?

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For as long as I’ve been involved with the field, the term “Web Analytics” has never felt like the very best way to describe, well, Web Analytics – it’s somewhat limiting in many ways (the “Web” part doesn’t help there), and the “Analytics” bit does seem a bit, well, geeky.But another, better, term has never … Read more

Data is (are?) Beautiful

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It’s usually my lovely wife who blogs about jewelry, and me who blogs about charts and data, but today the tables are turned – well, almost. Wieden+Kennedy London has come up with a range of designer necklaces which celebrate the beauty of data, under the name Plot. The necklaces use charts of thirty years of … Read more