"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain
It turns out, alarmingly, that it’s been over a year since my last Online Advertising Business 101 post. And a year is an awfully long time in the world of online advertising. Long enough, in fact, for an entirely new kind of company to emerge and become the next big thing. I’m talking, of course, … Read more
Have a passion for data? Think yourself something of a BI/analytics guru? Does your heart sing whenever you see a well-turned chart (and your toes curl whenever you see something like this)? Looking for a new gig worthy of your exceptional talents? If so, then I might just have the perfect opportunity for you. I’m … Read more
Display Monetization Group, Microsoft Advertising Bellevue, Washington The Display Monetization Group is accountable for improving the yield of Microsoft’s online Display advertising offerings across our owned & operated properties (MSN, Windows Live and so on) and the Microsoft Media Network. A core function within the team is Yield Business Intelligence – providing data and reporting … Read more
For as long as I’ve been involved with the field, the term “Web Analytics” has never felt like the very best way to describe, well, Web Analytics – it’s somewhat limiting in many ways (the “Web” part doesn’t help there), and the “Analytics” bit does seem a bit, well, geeky.But another, better, term has never … Read more
Would you buy BI services from a company that can’t successfully execute a mail-merge? Not to mention ones that send unsolicited e-mails to drum up business…
It’s usually my lovely wife who blogs about jewelry, and me who blogs about charts and data, but today the tables are turned – well, almost. Wieden+Kennedy London has come up with a range of designer necklaces which celebrate the beauty of data, under the name Plot. The necklaces use charts of thirty years of … Read more
By now, almost 12 hours after the announcement, you’ll have heard the news that Adobe is to buy Omniture for $1.8bn. If you haven’t heard, then, I mean, duh. It’s all over Twitter, dude: (As an aside, the guys at Omniture should be proud of themselves that they managed to beat out Joe Wilson as … Read more
I have just noticed (rather belatedly, to say the least) that Laura Lee Dooley has posted a complete video of my encounter with Avinash Kaushik at the May E-metrics Summit in San Jose on Vimeo. The sound quality is a little poor, but you can more or less follow the thread of the conversation. I … Read more
One of the topics that we didn’t get quite enough time to cover in detail in my face-off with Avinash Kaushik at last week’s eMetrics Summit (of which more in another post) was the thorny issue of conversion attribution. When I asked Avinash about it, he made the sensible point that trying to correctly “attribute” … Read more
The gloves will be tied tight. Brightly colored silk dressing gowns will be shrugged to the floor; gum-shields inserted. In the blue corner: yours truly. In the red (and blue, yellow and green) corner, web analytics heavyweight, Avinash Kaushik. As the crowd bays for blood, battle will be joined. The Garden never saw anything like … Read more