What’s another word for “Web Analytics”?

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For as long as I’ve been involved with the field, the term “Web Analytics” has never felt like the very best way to describe, well, Web Analytics – it’s somewhat limiting in many ways (the “Web” part doesn’t help there), and the “Analytics” bit does seem a bit, well, geeky.But another, better, term has never … Read more

Data is (are?) Beautiful

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It’s usually my lovely wife who blogs about jewelry, and me who blogs about charts and data, but today the tables are turned – well, almost. Wieden+Kennedy London has come up with a range of designer necklaces which celebrate the beauty of data, under the name Plot. The necklaces use charts of thirty years of … Read more

Does Display help Search? Or does Search help Display?

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One of the topics that we didn’t get quite enough time to cover in detail in my face-off with Avinash Kaushik at last week’s eMetrics Summit (of which more in another post) was the thorny issue of conversion attribution. When I asked Avinash about it, he made the sensible point that trying to correctly “attribute” … Read more

In New York on March 30? Drop by

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Curmudgeonly hermit that I am, I don’t often leave my Pacific Northwest aerie and venture out into the wider world (unless you count the Eastside as the wider world, which I don’t). But next Monday, March 30, New York City will be blessed by my mysterious presence, as I participate in a panel at the … Read more