Not dead yet: The long goodbye of third-party cookies

Reading Time: 10 minutes

The death of third-party cookies has been long foretold. Ever since cookies were invented in 1994, questions have been raised over their privacy implications and potential misuse, yet they have persisted, unloved but indispensable. However, it seems like the death knell has finally sounded for third-party cookies, with both Apple and Google finally taking concrete steps to rein in their use. But given that third-party cookies and mobile Ad IDs still underpin a huge amount of the web and its economics, what will the future be like without them? And more importantly, will it actually be a better future than what came before?

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Google’s Ban on Third-party Cookies Could Actually Harm User Privacy

Reading Time: 3 minutes

There was quite a lot of coverage earlier this month when Google announced that they would be phasing out support for third-party cookies in Chrome within the next two years. The stock price of firms like Criteo, which rely heavily on third-party cookie data for their core business, dipped sharply. The general consensus has been that this was a welcome move in terms of user privacy – but nixing third-party cookies could actually harm user privacy, by making it harder to identify irresponsible sharing of user data.

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