Returning to the fold

Reading Time: 2 minutes

Five years ago, my worldly possessions gathered together in a knotted handkerchief on the end of a stick, I set off from the shire of Web Analytics to seek my fortune among the bright lights of online advertising. I didn’t exactly become Lord Mayor of London, but the move has been a good one for … Read more

Big (Hairy) Data

Reading Time: 2 minutes

My eye was caught the other day by a question posed to the “Big Data, Low Latency” group on LinkedIn. The question was as follows: “I’ve customer looking for low latency data injection to hadoop . Customer wants to inject 1million records per/sec. Can someone guide me which tools or technology can be used for … Read more

Building the Perfect Display Ad Performance Dashboard, Part II – metrics

Reading Time: 7 minutes

Welcome to the second installment in my Building the Perfect Display Ad Performance Dashboard series (Note to self: pick a shorter title for the next series). In the first installment, we looked at an overarching framework for thinking about ad monetization performance, comprised of a set of key measures and dimensions. In this post, we’ll … Read more

Building the Perfect Display Ad Performance Dashboard, Part I – creating a measurement framework

Reading Time: 4 minutes

There is no shortage of pontification available about how to measure your online marketing campaigns: how to integrate social media measurement, landing page optimization, ensuring your site has the right feng shui to deliver optimal conversions, etc. But there is very little writing about the other side of the coin: if you’re the one selling … Read more

Nicely executed retargeting opt-out (for a change)

Reading Time: 2 minutes

Retargeting (sometimes called remessaging or remarketing) has taken off in a big way, recently – Google introduced the feature into AdWords earlier this year, and a host of other players are in the game. Consequently, the interwebs now abound with commentary on the rather spooky nature of the technology, with people being “followed around” the … Read more

Wanna work for me?

Reading Time: < 1 minute

Have a passion for data? Think yourself something of a BI/analytics guru? Does your heart sing whenever you see a well-turned chart (and your toes curl whenever you see something like this)? Looking for a new gig worthy of your exceptional talents? If so, then I might just have the perfect opportunity for you. I’m … Read more

Group Product Manager, Yield BI & Reporting

Reading Time: 2 minutes

Display Monetization Group, Microsoft Advertising Bellevue, Washington The Display Monetization Group is accountable for improving the yield of Microsoft’s online Display advertising offerings across our owned & operated properties (MSN, Windows Live and so on) and the Microsoft Media Network. A core function within the team is Yield Business Intelligence – providing data and reporting … Read more