Building the Perfect Display Ad Performance Dashboard, Part II – metrics

Welcome to the second installment in my Building the Perfect Display Ad Performance Dashboard series (Note to self: pick a shorter title for the next series). In the first installment, we looked at an overarching framework for thinking about ad monetization performance, comprised of a set of key measures and dimensions. In this post, we’ll … Read more

Whence the universal tag?

With another E-metrics Summit over (sans me, sadly), it’s clear that interest in web analytics and online measurement remains high, even (or especially) in these troubled times. But as the technology sets for online advertising and web analytics continue to merge and overlap, one urgent question remains unanswered: what are we going to do about … Read more