"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain
Yahoo is not letting the grass grow under its feet with its integration of IndexTools. Today IndexTools partners received an e-mail from Yahoo informing them of a change to the terms & conditions of the service, which need to be agreed to by October 15 in order to retain access to IndexTools. The e-mail calls … Read more
Once upon a time, when I was a young turk, I would assiduously download every last doodad that my employer created as soon as it shipped – or often long before, happily reaching for the pile of floppy disks as I rebuilt my computer for the umpteenth time following the latest toxic combination of untested … Read more
Even though I’m no longer working on adCenter Analytics, it still gives me great pleasure to be able to tell you that the product (formerly known as Gatineau) has had a significant upgrade and now boasts a bunch of fancy new features: Path analysis Ever wondered how people navigate through your site from your … Read more
The good folk over at iPerceptions (creators of the 4Q survey tool with Avinash Kaushik, and – to my mind – hands-down winners of the vendor beauty parade at E-metrics San Francisco) have put out a report into the concepts that are getting the most airplay on the “top” web analytics blogs (which includes this … Read more
So I’m a little late with my obligatory post-E-metrics blog post; my excuse is that I flew straight from San Francisco to Mexico for a vacation, and have just made it back. A fixed presence at E-metrics summits these days is our good friend, Google – in fact, this year, both Google Analytics and Google … Read more
Well, it’s turning out to be quite the week for Web Analytics industry news. First we had Coremetrics’s $60m cash injection; now we have the news that Yahoo! has agreed to buy IndexTools. Let me start out by sending my congratulations to Dennis Mortensen and the team at IndexTools, who have come from nowhere to … Read more
I’m amazed and kind of impressed that there are still people out there who want to get into the web analytics business. After all, it’s not like there aren’t plenty of tools to choose from. And the challenges of making money from web analytics are well documented (by me, anyway). So I applaud Elie El … Read more
…Darrin Wood. [Applause] Darrin joins the Gatineau (ok, ok, adCenter Analytics) team fresh from a stint in the Microsoft.com web analytics team, where he’s spent 18 months working with our friends at WebTrends to make sure that we have the best data about the usage of our corporate website. Prior to which, he was employed … Read more
Sigh. Blog post topics seem to be like buses – you wait ages for one to come along, and then three come along all at once. Actually, I’ve got four things to post about, but I’m going to leave two until after the weekend. Here are the other two. Funnily enough, they’re related – both … Read more
I am on the plane back from London after a fun few days with the folks there. It’s always a pleasure to return to my home town, though it’s a little strange returning there now that I don’t live there any more, and rather eye-wateringly expensive now that I’m paid in dollars ($100 cab fare, … Read more