Ladies and Gentlemen, please join me in putting your hands together to give a big Web Analytics Industry welcome to…

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…Darrin Wood. [Applause] Darrin joins the Gatineau (ok, ok, adCenter Analytics) team fresh from a stint in the web analytics team, where he’s spent 18 months working with our friends at WebTrends to make sure that we have the best data about the usage of our corporate website. Prior to which, he was employed … Read more

News, news, news…

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Sigh. Blog post topics seem to be like buses – you wait ages for one to come along, and then three come along all at once. Actually, I’ve got four things to post about, but I’m going to leave two until after the weekend. Here are the other two. Funnily enough, they’re related – both … Read more

Tags vs Logs: The big fight

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There are many in the web analytics industry who could say (with some justification) that the tussle over whether to use client-side JavaScript tags or web server logs as your source of web analytics data has already been settled, with tags being declared the winner by a knockout. Certainly with Gatineau we’ve decided to place … Read more

Web Analytics in the movies

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So if you thought you were destined to spend the rest of your life explaining what web analytics is to bored-looking people at cocktail parties, think again, because Sony Pictures is about to take the industry mainstream (kinda) with the release of Untraceable, a movie about a serial killer who uses real-time traffic data from … Read more

It’s here

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The wait is finally over. Beta 1 of our “Gatineau” web analytics product is finally open for business! Today, Monday October 29 (coincidentally, Justin’s birthday – happy birthday, Justin), we’ve started sending out beta signup invitation codes.  So what can you expect in beta 1? Here’s the run-down:   Demographic segmentation As previously trailed, demographic segmentation … Read more