IAB throws down the gauntlet to Neilsen & Comscore
With a sense of timing that you can draw your own conclusions about, the IAB has sent an open letter to Neilsen//NetRatings and Comscore to ask them to submit to an independent third-party audit of their measurement methods. From the letter: “We in the marketing-media ecosystem have spent too many years trying to clean up the residue … Read more